Women play brass instruments in a square in Rio

About WOW

The WOW Foundation exists to build, convene and sustain a global movement that believes a gender equal world is desirable, possible and urgently required.

WOW - Women of the World was founded by Jude Kelly in 2010, when the first WOW Festival took place at Southbank Centre. Since then, WOW Festivals celebrating women and girls, and taking a frank look at the obstacles they face, have taken place across the globe, reaching five million people to date.

Through festivals, events, schools programmes and more, WOW challenges the belief that gender equity has already been achieved – and hopes to join the dots between people, movements and ideas to change the world.

In 2018 Jude Kelly left her role as Artistic Director of Southbank Centre to focus solely on the development of WOW as an independent charity. The WOW Foundation was established to fulfil WOW’s potential.

To date, WOW has staged over 100 festivals and events across six continents, reaching more than five million people.

The former Duchess of Cornwall was The WOW Foundation’s President.

WOW Festival was originally produced and presented by Southbank Centre.

"If you are a woman or know a woman, WOW is for you"

Jude Kelly

A group of women in WOW branded t-shirts

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