WOW in the UAE

A grid of 19 women participating in an online video call.

WOW created a new partnership with Abu Dhabi Music & Arts Festival (ADMAF) in 2024. Our first co-developed project was an online forum/workshop that brought together 24 influential women leaders from the ADMAF and WOW’s global networks in November 2024. 

Through a rich exchange of knowledge, ideas, and cultural experiences, participants from diverse backgrounds shared their journeys, challenges, and aspirations around female representation, authentic leadership, economic empowerment, and the impact of being globally connected. Discussions underscored universal and unique aspects of navigating leadership, touching on cultural nuances, personal identity, and the need for inclusive, supportive environments. The forum fostered cross-cultural understanding, strengthened ties between leaders from the UAE, the UK and their global counterparts, and highlighted the importance of solidarity, empathy, and structural change in creating more equitable opportunities for women in leadership worldwide. 

This event was a partnership between The WOW Foundation, Abu Dhabi Music and Arts Foundation and the British Embassy, Abu Dhabi.

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